LG, it's fair to say, is getting sick and tired of being perceived as Korea's ‘second' AV brand after Samsung. There was a time not so long ago where the two brands' public perceptions seemed more or less equal, but recently Samsung has surged away in terms of both image and cold, hard sales.

So this year LG claims it's determined to claw its way back towards parity with its neighbour thanks to a new range of TVs that look set to deliver a truly killer combination of feature choice, opulent looks, high performance standards and strikingly affordable prices.

We've already seen LG get off to a fine start in realising this dream with the impressive 50PG6000 50in plasma TV. But now it's time to see how the ambition holds up with a shift to LCD technology and a step down one rung of LG's TV range ladder, in the shape of the 32in 32LG5000.

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